Cathy Converse (Bailey)

Cathy Converse Bailey
Cathy Converse

Cathy Converse (Bailey) brings a wealth of experience to her role as Managing Director of Collaborative Momentum Consulting. Cathy has spent over 30 years in the health science publishing industry developing, selling, and marketing digital and print educational information tools.  Her skills propelled her into a variety of leadership positions, culminating in the role of Executive Director of Consultation and Implementation Services at Elsevier, where she launched multiple new initiatives, including consulting services and customer experience programs. These responsibilities developed her competence in:

  • Leading change, including the development of strategic plans
  • Facilitating decision-making to achieve specific, measurable outcomes
  • Mentoring employees in their professional development
  • Designing and implementing outreach projects that educate and inspire customers

Having held roles in marketing, customer engagement, consulting services, product development, and sales, Cathy has developed a keen understanding of the needs of her clients and customers and the challenges they face in today’s complex work environments. Never one to be satisfied with the status quo, she thrives on finding newer, better, and more efficient ways to accomplish goals. In the process she’s discovered that her absolute favorite things to do are launching new initiatives and developing and mentoring employees and teams to be courageous leaders.

At Collaborative Momentum Consulting Cathy provides the following services:

  1. Organizational staff development and leadership training to prepare employees to:
  • Manage change
  • Supervise and evaluate others
  • Manage projects
  • Be courageous leaders
  1. Facilitating decision-making for teams, boards, and other groups
  2. Lead organizational initiatives or provide support for employees who are responsible for these initiatives
  3. Creating and executing strategic marketing plans
  4. Developing and readjusting brands to align with an organization’s strategy