By Cathy Converse (Bailey)
I spent over 20 years working in marketing for a major corporation. So you’d think I’d make marketing myself a priority, and that I’d be good at it.
However, when I needed to make a major career transition a few years ago, I realized that I was not at all prepared. I’d been so busy marketing other things—products, services, even people—that I hadn’t thought much about marketing myself. When I most needed it, I was unprepared to put my professional skills to work on my own behalf. Continue reading “How to Market Yourself…And Why”